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Project-2 — Lumière Beauty — Rebuilt storefront, 3.4× conversion in 90 days.
A full Shopify rebuild and rebrand for a premium beauty DTC.
Lighthouse
The engagement at a glance.
Project overview
Business objective
Rebuilt a fragmented WordPress patient experience into a coherent, accessible portal.
Services delivered
Timeline
16 week
Platform
Real estate
A snapshot of the business environment, audience and constraints that shaped this engagement.
Client & industry
Industry
Ecommerce
Audience
Enterprise & mid-market operators
Business challenge
Northwind's legacy portal spread booking, records and messaging across three sub-brands with inconsistent UX.
Unique considerations
Compliance, accessibility and long-term maintainability.
Where Northwind Health started.
The challenge
Northwind’s legacy portal spread booking, records and messaging across three sub-brands with inconsistent UX. Support tickets were climbing and booking completion sat under 40%.
How the solution was built.
Development process
Discovery
Stakeholder interviews, audit and success metrics.
01
Planning
Scope, roadmap and delivery milestones.
02
Design
System-first UI, prototyped end-to-end.
03
Development
Trunk-based, previewed every PR.
04
Testing
Accessibility, performance and cross-device QA
05
Optimization
Performance, SEO and conversion tuning.
06
Launch
Zero-downtime cutover with monitoring in place.
07
Support
Continuous improvement retainer post-launch.
08
Our approach
How we shipped it.
Consolidated three sub-brands into one design system
Tech stack
The Flowex team shipped like a product org, not an agency. Every senior on staff owned outcomes.
Related case studies
More outcomes.
Rebuilt storefront, 3.4× conversion in 90 days.
From spreadsheet clone to category-defining UI.
AI intake that saves 40 hours a week.
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exceptional?
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